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    <description>Field notes for people who run sales teams: what to check on a call, why deals go quiet, and what the recordings show.</description>
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      <title>Why deals go quiet after the demo, and how to hear it on the call</title>
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      <description>A demo that ends in silence almost always ended without a next step spoken by the buyer. What to hear on the call, and what to check on the next one.</description>
      <category>Playbooks</category>
      <dc:creator>Oleg Kulakov</dc:creator>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
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