Monday arrives already triaged.
Who slipped, who to coach first, which deals can still be saved — and the recording behind each of those claims.
- Fix
- Discovery ends before the budget question
- Say
- “Who else signs this off, and what do they need to see?”
- Because
- “I’ll need to run it past the team first.”31:08
You already listen to calls. That is the problem, not the solution.
Leaders we work with listen constantly. It costs hours, it covers a fraction of the week, and it leaves you with impressions rather than a queue of work.
You read the pipeline and it tells you nothing new
The forecast says the same thing it said last week. The numbers move, the reasons do not appear, and the only way to know why a deal slipped is to ask the person who lost it.
The answer is in the calls. There are four hundred of them.
What changes
A queue, not forty problems
Gaps ranked by payback. The top one is what your team fixes this week.
Coaching that starts from evidence
Every conversation with a rep begins from their own recording, at the moment it went wrong.
Proof that it moved
Next week shows whether the task was done and what it changed.
How it works on your conversations
Every screen below is the product itself, running. Try one.
Open one number into everyone it is made of
Every point of your sales process is ranked by what it costs across the team. The top one comes with the reps who missed it and the calls behind each name, so your Monday starts with one subject and a list of people, rather than with forty problems and no order.One number, and everyone it is made of.Success score
38/ 100↘ 6 p.p.
How close conversations came to a sale · 43 rated calls
Distribution of points
Every call this week, placed by how much of your standard it met.
What fails most often
Every item of your standard, across the whole team, ordered by how much of the week it touched.
- 39.5% failed
Who failed?
- Alla Krylova3 of 5coaching plan →
- Jenna Sloan2 of 3coaching plan →
- Marcus Webb2 of 3coaching plan →
- Elise Navarro2 of 4coaching plan →
- Nathan Grey1 of 2coaching plan →
- Adam Reyes1 of 3coaching plan →
- Isaac Lane1 of 4coaching plan →
- 31.7% failed
- 30.2% failed
- 30.2% failed
- 28.6% failed
Know who to coach first, before the one-to-one
Fifteen names, ordered by who is furthest from the standard rather than by who spoke up in the last meeting. Beside each name sits the direction of travel since last week, so a rep quietly improving stops being confused with a rep who has stalled.Your team, sorted by who needs the next hour of your time.The week, by person
Sorted worst first. The list already knows who needs the hour.
Point at a row to see what is behind the number
Walk into the one-to-one with the plan written
Each rep arrives with three growth areas for the week, drawn from their own recordings, with what to keep and what to change spelled out. The conversation starts from evidence rather than from your impression of how they have been sounding lately.What you and the rep look at together, written from their own calls.Simon Reed
Week of July 27 – August 2 · 9 calls
Skill map
Eight directions, scored from this week calls
Point at a direction to see what is inside it
What to fix first
Ranked by how many conversations it cost
This week
Three, because a week has room for three
Agree the next step before hanging up
Seven of nine calls ended on "I will follow up". None had a date.
Before we hang up: what date works for the follow-up, and who else should be on it?
Answer the rollout worry instead of moving past it
Raised in five calls, answered in none of them.
What made it not stick last time, the tool or the habit around it?
Ask what the number is being compared against
Four calls went to terms before anyone said what the budget was.
Above what you planned. What were you working from?
Check next week whether it actually moved
Tasks move through columns like work, because they are work. The column that matters is verification: the place where a manager confirms the change showed up in a later call. Coaching without that column is advice, and advice is what your team already has plenty of.Assigned, done, and verified in a later conversation.Tasks this week
Written from the calls, assigned to a person, checked against the next conversation.
Press a status to see what it actually means.
- Agree the next step before hanging upNathan GreyTeam 1highReturned
- Ask what the number is compared againstAdam ReyesTeam 4highUnder review
- Name the objection back before answering itAlla KrylovaTeam 1highIn progress
- Summarize the need before presentingElise NavarroTeam 5mediumConfirmed
- Bring the second decision maker into the callMarcus WebbTeam 4mediumNew
- Stop pitching before the buyer finishesJenna SloanTeam 5mediumNew
- Check the request before quoting anythingIsaac LaneTeam 1lowNew
Built for how you actually run the week
- Monday pipeline review
- Arrives already triaged: what changed, what caused it, and who to speak to first, with the recording behind each line.
- The one-to-one
- Starts from the rep’s own call at the moment it went wrong, so the half hour goes to fixing rather than to establishing what happened.
- Forecast calls
- Every deal without an agreed next step is visible before it reaches the slip column.
- Team leads under you
- Each lead sees their own people on the same standard. You see the standard across all of them.
- Quota and ramp
- A new rep’s gap against the team standard is visible in week two, rather than in the quarter when the number lands.
What happens, and when
Week one
One screen shows the week: what changed, what caused it, and who to talk to first.
Month one
Coaching happens on Monday from Friday recordings, not in a quarterly review.
Quarter one
The share of conversations ending with an agreed next step is a number you watch, not a number you guess.
Where to start
Each product is bought on its own. Start with the one that hurts.
Spellit Actions
Start with it!Spellit Client Truth
Spellit Academy
Spellit Notes
See the demo now. Then run it on yours.
A live demo of our products and a real conversation
about the growth problem you need to solve.
FAQ
What goes wrong when sales leaders coach from call reviews?
The problem Spellit sees most with sales leaders is coaching from impressions. Leaders listen to calls constantly, but listening takes hours, covers a fraction of the week, and leaves them with a feeling about each rep instead of an ordered list of what to fix.
On the rep side, the gaps are usually specific. Discovery ends before anyone asks who signs off the budget. A call closes without an agreed next step. A deal slips, and the forecast shows the number moving without saying why.
Without evidence, the one-to-one turns into an argument about what happened on the call. The rep who spoke up in the last meeting gets attention, and the rep who is quietly stalling does not. The pipeline says the same thing it said last week, and the reasons are sitting in hundreds of recordings nobody had time to open.
How does Spellit turn a week of sales calls into a coaching plan?
Spellit Actions scores every sales call against your own sales process and ranks each step by what missing it costs across the team. The top item comes with the reps who missed it and the calls behind each name, so Monday starts with one subject.
Any number on the weekly screen opens into the people behind it, then into the calls, then into a timestamped quote and the transcript at that moment. No conclusion appears without a recording under it.
Each rep then gets one to three coaching tasks for the week. A task explains why this skill was chosen, what the rep does now and what good looks like, ready-made phrases, an example from a colleague who does it well, and a moment from the rep's own call where it went wrong. You walk into the one-to-one with the plan already written.
How many calls does Spellit need before a sales team gets its first weekly plan?
Spellit shows a sales leader the first weekly view in week one: what changed, what caused it, and which reps to talk to first. Actions works in weekly slices, so the first plan comes from the calls your team recorded that week.
By month one, coaching runs on a steady rhythm. Friday's recordings become Monday's one-to-ones, instead of waiting for a quarterly review. Reps who join mid-quarter show up too: a new rep's gap against the team standard is visible in their second week.
Spellit also calculates how much a skill affects whether calls reach a next step, and it marks that estimate as reliable only once enough failed calls exist to support it. More calls give sharper priorities.
How do sales leaders measure the effect of coaching with Spellit?
Sales leaders measure coaching in Spellit by checking whether each task changed the rep's behavior on a later call. On the task board, work moves from new to in progress to under review, and a manager either confirms the change or sends the task back with a reason.
Team-level results sit on the weekly screen. Spellit Actions gives the company a success score from 0 to 100 and six metrics under it, each with a 14-week trend line and the change since last week. Every action on a task is written to a log that cannot be edited afterwards.
By quarter one, the page promises one number in particular: the share of conversations that end with an agreed next step. It becomes something you track each week rather than estimate in a forecast meeting.
Who should a sales manager coach first?
Spellit tells a sales manager to coach first the rep who is furthest from the team standard, not the one who spoke up in the last meeting. The team board sorts every rep worst first and shows the direction of travel since last week beside each name.
That trend line helps you separate two very different reps. One is quietly improving and needs encouragement. The other has stalled and needs your next hour.
Opening a rep's row gives the material for the conversation right away: the skill to fix first with its failure rate, a colleague on the team who does it well, the week's tasks, and a link to deals that can still be saved. If you manage team leads, each lead sees their own people on the same standard, and you see all of them side by side.
Can Spellit show which deals are still worth saving?
Yes, Spellit Actions shows sales leaders the deals where a rep never fixed a next step but the customer still sounded interested and did not say no. It gives you a short rescue list for the week instead of a slip column they find out about too late.
Each deal card shows the customer's level of interest, an estimated chance of winning them back, and how many days they have been silent. It also explains why the deal is worth saving and quotes the moment from the call.
Spellit writes a personal follow-up email based on what was said in that conversation, and the rep can copy it with one click. The weekly funnel above the list shows the full picture: all calls, calls with a next step, calls without one, and the part of those that can still be won back.