Deals that went quiet, and the message to send.
One in ten stalls on a forgotten next step.The email is already written — open it, read it, send it.
- Fix
- Went quiet after a promise nobody wrote down
- Say
- Send the recap — the security pack was promised for Friday
- Because
- “Let’s say we get you the security pack by Friday.”38:52
The pipeline says “no activity for 21 days”.
True, and useless: it tells you the deal went quiet, not why or what to write. So the follow-up gets postponed to a calmer week, and the calmer week never comes.
It did not fail. It went quiet
The demo went well. The follow-up went out. Then nothing, and the deal sat in the pipeline until somebody moved it to closed lost at the end of the quarter. Nobody can say which sentence it died on, because nobody went back to look.
One in ten stalls on a next step nobody agreed out loud.
What changes
Why it went quiet, in their words
A promise nobody wrote down, a question nobody answered, a decision-maker nobody asked about.
The message, already drafted
Built from what was actually said on the call, with the promise it refers to. You read it and send it.
Money already spent
These deals are paid for. Reopening one costs a message; replacing it costs another lead.
How it works on your conversations
Every screen below is the product itself, running. Try one.
Start the week with a ranked list
Two things decide the order: what the deal is worth, and how long the silence has lasted. A large deal that went quiet on Thursday sits above a small one that went quiet in March, because one of them can still be saved by a message today.This week’s savable deals, already ranked, with the moment each one stopped.This week
Eleven of nineteen. Not everything comes back, and the screen does not pretend it does.
Nadia Whitfield
High prioritySilent for 5 daysWhy it is worth saving
She asked about the payment schedule twice and said the start date was the only thing stopping her. Nobody answered either question before the call ended.
23:12I am interested, I just need to understand how the schedule works before September.
A ready letter to send
Hi Nadia, thanks again for Tuesday. You asked how the schedule works if you start in September, and I did not answer it properly on the call. Here it is in two lines, and if it works for you I can hold a place until Friday.
Find the promise nobody wrote down
Somebody said “let us get you the security pack by Friday” and the call moved on. The room heard a commitment, the calendar heard nothing. These are marked as unsettled and carried forward, which is why they arrive before the deal has gone cold rather than after.The commitment made out loud, and never turned into anything.Raised and never settled
Not tasks. Questions that came up, moved on, and left the room thinking they were closed.
Every date discussed since May assumes this is done. Nobody has named the person who does it.
Where it came up
- May 14First call22:10«We will need to run it past security at some point, obviously.»
- Jun 3Scope call09:47«Security is a formality for us, it never blocks anything.»
- Jul 9Pilot conditions31:02«So we start in August, assuming the security thing is fine, right?»
Two people have said “we”. Neither has said “I”.
Raised once, answered with a joke, never returned to.
Read the sentence the deal stopped on
The reason sits in the conversation, at a minute you can play. A question about budget answered sideways, a second decision maker mentioned once. The follow-up references the actual words, which is what separates it from a message asking whether they had a chance to review.The exact moment the thread went cold, with the minute it happened at.Call card
Discovery call · new inbound
62/ 100
Quote from conversation
Where in the call it was said
Why this score
Every example was tied to what this buyer had already said: the team size, the tool they are moving off, the deadline they named. Nothing was read off a list.
Work the list like work, and check it back
Each recovery lands as a task with an owner and a state. The verification column shows whether the message went out and what came back, so a manager can see the recovered pipeline rather than trust that somebody sent something.Every reopened deal, with who owns it and what came back.Tasks this week
Written from the calls, assigned to a person, checked against the next conversation.
Press a status to see what it actually means.
- Agree the next step before hanging upNathan GreyTeam 1highReturned
- Ask what the number is compared againstAdam ReyesTeam 4highUnder review
- Name the objection back before answering itAlla KrylovaTeam 1highIn progress
- Summarize the need before presentingElise NavarroTeam 5mediumConfirmed
- Bring the second decision maker into the callMarcus WebbTeam 4mediumNew
- Stop pitching before the buyer finishesJenna SloanTeam 5mediumNew
- Check the request before quoting anythingIsaac LaneTeam 1lowNew
How it lands on the pipeline you already run
- No activity for 21 days
- Your CRM already knows the deal went quiet. What arrives here is the sentence it went quiet on and the message that answers it.
- Cost per lead
- Multiply the deals sitting without a next step by what one lead costs you. That is the one number here that needs no integration to compute.
- End-of-quarter cleanup
- Deals move to closed lost in a batch, with a dropdown reason nobody believes. The recording says which ones were still open.
- Long cycles
- A four-month decision has several conversations in it. The thread that went cold is visible while it is still warm enough to reopen.
- Reps who dislike chasing
- The follow-up arrives written, referencing a real promise. Reading and sending is a different task from composing.
What happens, and when
Week one
Every quiet deal from the quarter is ranked, and the follow-up for the top ten is written.
Month one
The follow-up is written before the rep opens their inbox.
Quarter one
The share of calls ending with a booked next step is a number you watch weekly.
Where to start
Each product is bought on its own. Start with the one that hurts.
Spellit Actions
Start with it!Spellit Notes
Spellit Client Truth
Spellit Academy
See the demo now. Then run it on yours.
A live demo of our products and a real conversation
about the growth problem you need to solve.
FAQ
How does Spellit find stalled deals?
Spellit Actions finds stalled deals by checking each call for three things: no next step was agreed, the buyer still sounded interested, and nobody said no. Calls that match all three go onto the week's recovery list.
The screen opens with that week's funnel: total calls, calls with a next step, calls without one, and how many of those can still be saved. A week-by-week chart shows when the most calls ended without a next step. A switch limits both the funnel and the list to relevant calls, so off-target inquiries do not crowd out real deals. Spellit reads the calls themselves rather than your CRM, which is how it finds the sentence a deal went quiet on instead of a "no activity" flag.
What is the drafted follow-up message based on?
Spellit Actions drafts each follow-up from the facts of that one call, so the message refers to what the buyer actually said instead of asking whether they had a chance to review. The deal card first explains why the deal is worth saving, for example a buyer who asked twice about delivery dates.
Below that sits the quote that backs it up, shown with two lines of conversation on each side so you can see who said what. Then comes the ready email to the client and a link to open the full call. The card also suggests the next move: write an email, call back or send documents. Spellit Notes, a separate product, keeps unresolved questions from meetings with a reason and a next step, which helps when a deal spans several meetings.
Who sends the follow-up message to the buyer?
The rep sends the follow-up from Spellit Actions in person: Spellit drafts the email, and the rep reads it, edits it if needed and sends it. The deal card has a copy button for the draft, so the message leaves from the rep's own mailbox and the buyer gets a normal note from the person they spoke to.
Spellit Actions does not email buyers on its own. Deals on the recovery screen are grouped by rep, so each person finds their quiet deals in one place, and the rep's personal page lists them too. Since a person reads every draft before it goes out, a draft that misreads the call gets fixed before the buyer sees it.
How does Spellit decide which stalled deals come first?
Spellit Actions ranks stalled deals by priority and by how much interest the buyer showed on the call. Each deal gets a high, medium or low priority, an intent score from 0 to 30, a probability of coming back from 0 to 100 percent, and a count of days since it went silent. High-priority deals are ringed in red and sit at the top of each rep's group.
The list can be filtered by team, rep, status, priority, intent score and probability. Spellit Actions does not store deal amounts, so the order reflects what happened in the conversation, not the size of the contract.
How do we track whether a reopened deal came back?
Spellit Actions tracks each stalled deal through five statuses that a rep or manager switches right on the deal card: New, Planned, In progress, Saved and Lost. A manager can see which deals someone is working on and which ones ended either way, instead of trusting that a message went out.
The status is saved only for calls that really are on the project's recovery list, so the record stays clean. The weekly funnel and the week-by-week chart show how many calls ended without a next step and how many could still be saved, and over a quarter you can watch the share of calls that end with a booked next step.
How far back does Spellit look for stalled deals?
Spellit Actions builds the recovery list one week at a time, because a deal that went quiet six months ago is rarely worth a message. The main recovery screen shows the deals from the selected week, and you can move to earlier weeks with the week selector in the header.
A rep's personal page works differently. There, the list shows all of that rep's open deals without a next step, not only this week's. An all-time funnel next to the weekly chart adds up every call, every call without a next step and every deal that could be saved. The weekly list stays short enough to work through, while the rep's page keeps older open threads in view until they are resolved.