Call quality

Every conversation reviewed, not the five somebody had time for.

Review covers the whole team on the same standard, and the result arrives as a task for a named person — not as a score in a spreadsheet.

Book a demo45 minutes · nothing to prepare
Grace WhitfieldAdvisorthis week
Fix
Objection answered with a discount in 6 of 9 calls
Say
“What would need to change for this to be worth it?”
Because
“It’s more than we budgeted for this year.”22:35
How it works today

A supervisor listens to five calls a week.

The method is sound: an experienced person hears what a form never catches. It just does not scale. Five calls out of two hundred is a two-percent sample, and everyone knows which five got picked — the loud ones.

How many calls does one reviewer cover in your team?

The scorecard says 4 out of 5 and the customer still left

Somebody listens to a handful of calls a month and fills in a form. The form asks whether the agent greeted the customer, and it does not ask whether the customer was going to come back. Both answers are in the recording. Only one is on the scorecard.

A sample of two per cent tells you about the sample.

What changes

The same standard for everyone

Not the reviewer’s mood on Friday. One rubric, applied to every conversation the same way.

A result somebody acts on

A score changes nothing. A task with a name, a sentence to use and the moment it went wrong does.

The reviewer stops transcribing

They spend their hours on the calls that need judgment, not on the ones a rubric already answered.

How it works on your conversations

Every screen below is the product itself, running. Try one.

01/04

Score against your rubric, in your wording

The standard is built from the checklist your reviewers already use, phrased the way your team already speaks. Each stage of the funnel carries its own expectations, because a first call and a closing call are different conversations and scoring them alike is how teams learn to ignore a score.Your review form, applied to every conversation the same way.

The standard, as your team wrote it

Every check comes from your own methodology. Nothing here was invented by us.

80 checks18 groups35 mandatory

One check from this group

Introduced themselves and named the company within the first minute

How it is decided

Passed if the name and the company are both said out loud before the buyer starts asking questions.

3 of 5 are mandatory at this funnel stage

02/04

Name what fails most, and everyone it failed for

Every point of the rubric is ranked by how much missing it costs across the team. The top one arrives with the people who missed it and the calls behind each name, so the review meeting has one subject instead of forty.Every call scored the same way, and the one thing that fails most often named.

Success score

38/ 100↘ 6 p.p.

How close conversations came to a sale · 43 rated calls

Distribution of points

Every call this week, placed by how much of your standard it met.

What fails most often

Every item of your standard, across the whole team, ordered by how much of the week it touched.

  • 39.5% failed

    Who failed?

    • Alla Krylova3 of 5coaching plan →
    • Jenna Sloan2 of 3coaching plan →
    • Marcus Webb2 of 3coaching plan →
    • Elise Navarro2 of 4coaching plan →
    • Nathan Grey1 of 2coaching plan →
    • Adam Reyes1 of 3coaching plan →
    • Isaac Lane1 of 4coaching plan →
  • 31.7% failed
  • 30.2% failed
  • 30.2% failed
  • 28.6% failed
03/04

Open every score into the words behind it

A score on its own is an opinion. Each item opens into the sentences it was based on, with the minute they were said, so a reviewer plays the moment instead of describing their impression of it.The claim, the quote it rests on, and the minute it was said at.

Call card

Discovery call · new inbound

Elise Navarro · Jul 30 · 28:40

62/ 100

Quote from conversation

Where in the call it was said

10:5413:0815:25
00:0028:40

Why this score

Every example was tied to what this buyer had already said: the team size, the tool they are moving off, the deadline they named. Nothing was read off a list.

04/04

Let people dispute a score. A person decides

Review only works when the team believes it. Anyone can challenge an assessment with their reasoning attached, the appeal goes to a human rather than back to the system, and the outcome is visible to everyone. A score nobody can argue with is a score nobody trusts.A disputed score, a human decision, and the outcome on the record.

Appeals this month

Anyone can dispute any score. A person decides, and the outcome is visible to the team.

7Filed this month
5Waiting on a person
2Decided
50%Overturned in the rep favor

What gets disputed most

  • Budget question asked3×
  • Objection handled1×
  • Next step agreed1×
  • Decision maker identified1×

Point at a status to see what it means

How it lands on an existing review process

Your review form
The rubric you already run stays the rubric. What changes is that it covers every conversation rather than a sample.
Funnel stages
A first call, a demo and a closing call each get their own expectations, so one form stops flattening three jobs.
Reviewer hours
Reviewers stop listening in order to fill a form and start coaching on what the review already found.
Calibration
The same standard applied the same way every time removes the drift between two reviewers and between Monday and Friday.
Disputes
An appeal goes to a person, and the ruling is visible to the team, which is what makes the number usable in a one-to-one.

What happens, and when

  1. Week one

    Every conversation is read, not the ones somebody had time for.

  2. Month one

    The scoring reflects your process, in your wording, per funnel stage.

  3. Quarter one

    Disputes go to a person and the outcome is on the record, so the score is trusted.

Where to start

Each product is bought on its own. Start with the one that hurts.

See the demo now. Then run it on yours.

A live demo of our products and a real conversation
about the growth problem you need to solve.

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FAQ

Does Spellit review every call or only a sample?

Spellit Actions reviews every call your team sends in, so call quality is judged across the whole team instead of the few calls a supervisor had time for. Each conversation is scored against the same rubric, and every rep is measured by the same standard.

Calls that fall outside the job, such as an off-target inquiry, are marked as not relevant. They stay out of the success score instead of dragging it down, and a switch lets a manager look at all calls or only the relevant ones. The calls come in as an export of recordings you already make, in a format agreed in advance. Spellit Actions does not join calls or record them. Results are calculated in weekly batches after the calls happen, not during the conversation.

Can we use our own scorecard for call quality review?

Yes, Spellit Actions builds the call quality rubric from the review form your team already uses, written in your own wording. The Spellit team turns that form into a list of scored items for your project.

Each item is marked as mandatory or optional, and some can be flagged as outside the rep's control so they do not count against the person. A call's score is the share of mandatory items the rep passed. The weights behind the success score and the color thresholds live in your project settings, not in code. Anyone on the team can open the full item list, including the exact prompt text the AI uses to score each item. If you change a threshold later, past weeks keep their colors: a March report still reads the way it did in March.

How can a reviewer check why a call got its score?

In Spellit Actions every call quality score opens into the sentence it was based on and the minute it was said. From a team number you go to the calls behind it, then to one call card, then to a quote with a timestamp. Clicking the quote opens the transcript scrolled to that line.

Each scored item on the call card shows the AI's reasoning next to the quote, so a reviewer reads the evidence instead of relying on an impression. A block with no data behind it is hidden rather than filled with zeros, and a missing score shows as a dash, not as 0%. The point is that a reviewer can settle a question about a score in a minute, using the words from the call.

Can an agent dispute a call quality score?

Yes, any rep can appeal a Spellit Actions score, and a person makes the final decision. The appeal names the call and, if needed, the specific rubric item, states the score the rep thinks is right and must include a written justification. Screenshots or a video can be attached.

The person deciding sees the AI's verdict, its reasoning and the quote on one side, and the rep's argument on the other. They either apply the correction or keep the AI score, and the system will not close the appeal until they write down why. An administrator in your organization decides, and a case can be escalated to Spellit support. Every step goes into an audit log. Managers also see which rubric items get disputed most often, which usually means the item's wording needs work.

How soon do call quality results show up?

Spellit Actions delivers call quality results once a week, after that week's calls have been processed. Scores, the team board and each rep's tasks are recalculated together when the week closes, and the week selector opens on the latest week available.

The page describes the first quarter in three steps. In week one, every conversation is read. By month one, the scoring reflects your process, your wording and each stage of the funnel. By quarter one, disputes go to a person and the outcomes are on record, which is when teams start to trust the score. If the written findings for a week are not ready yet, the screen says they will appear after the next recalculation rather than showing placeholder text.

What happens after a call gets a low quality score?

In Spellit Actions a weak call quality result becomes a task for a named rep instead of a number in a spreadsheet. First, the rubric items are ranked by how much missing each one lowers the chance of reaching a next step, multiplied by how often the team misses it. The item at the top arrives with the people who missed it and the calls behind each name, so the review meeting has a single subject.

For each rep, a rule then picks one to three tasks for the week. A task carries the moment from the rep's own call and the wording to use next time. The rep marks it done, and a manager confirms it or sends it back with a reason. Reviewers spend their hours on the calls that need judgment.