Your pipeline says what stalled. Not why.
The deal moved to closed-lost with a dropdown reason.The actual reason was said out loud on a call three weeks earlier.
- Fix
- Three promises made on the call, none written down
- Say
- Send the recap — it is already drafted
- Because
- “Let’s say we get you the security pack by Friday.”38:52
You could build this yourself. That is exactly the problem.
Any team with an API key can summarise a call. What takes a year is the part after: ranking gaps by payback, turning them into one task per person, and checking next week whether it moved.
The demo went well and the deal went quiet
Discovery, demo, follow-up, silence. Somewhere in those three calls a second decision maker was mentioned once and never brought in, and a question about cost was answered in a way nobody remembers.
Nothing in the CRM says why. The recording says exactly why.
What changes
The reason behind the stage change
Every number opens into the calls behind it, and every call into the words it came from.
Messaging that matches the market
What buyers object to, counted — so the page answers it before the call happens.
Ramp that does not eat a quarter
New account executives rehearse your objections before they burn real pipeline learning them.
How it works on your conversations
Every screen below is the product itself, running. Try one.
Get this week’s savable deals, already ranked
Deals that went quiet are pulled out of the week and ordered by what they are worth against how cold the thread has gone. Each one opens into the call where the next step was never agreed, and the follow-up message is already drafted from what was actually said.The deals that went quiet, ranked by how likely they are to come back.This week
Eleven of nineteen. Not everything comes back, and the screen does not pretend it does.
Nadia Whitfield
High prioritySilent for 5 daysWhy it is worth saving
She asked about the payment schedule twice and said the start date was the only thing stopping her. Nobody answered either question before the call ended.
23:12I am interested, I just need to understand how the schedule works before September.
A ready letter to send
Hi Nadia, thanks again for Tuesday. You asked how the schedule works if you start in September, and I did not answer it properly on the call. Here it is in two lines, and if it works for you I can hold a place until Friday.
Surface the question the room left open
A second decision maker gets mentioned once. A security question gets a half answer and the demo moves on. Everybody leaves the call believing it was handled. These moments are marked as unsettled and carried forward, so they come back before procurement finds them for you.Raised on the call, never closed, still open when the deal went quiet.Raised and never settled
Not tasks. Questions that came up, moved on, and left the room thinking they were closed.
Every date discussed since May assumes this is done. Nobody has named the person who does it.
Where it came up
- May 14First call22:10«We will need to run it past security at some point, obviously.»
- Jun 3Scope call09:47«Security is a formality for us, it never blocks anything.»
- Jul 9Pilot conditions31:02«So we start in August, assuming the security thing is fine, right?»
Two people have said “we”. Neither has said “I”.
Raised once, answered with a joke, never returned to.
Count what your market keeps asking you to build
When a buyer asks for something you do not ship yet, the account executive says what reps say and the call moves on. Nobody writes it down, because writing it down is somebody’s job and it is nobody’s job. Here it is counted across the quarter, with the sentence behind every count.The capability buyers keep asking for, with every call that asked for it.What buyers want this week
Buyer goals from the week’s calls, as a share of everyone who brought it up. This is what the ads should talk about.
«Half my team joined this year and every one of them learns by watching whoever is free.»
Most often this week: Getting new people productive faster (41%)
Requests left without an answer
Everything a buyer asked for and did not get, not only “we don’t have it”. Real product gaps are marked separately.
3× real product gap this week
Aug 12Product gap
[40:35] Buyer: «Can we get this in German for the Austrian team as well?»
The rep said they would check and the call moved on. Nobody checked.
Open conversation →
Aug 11Send documents
[20:37] Buyer: «Could you send over the slides from the presentation?»
The rep said they did not have them to hand. They were never sent.
Open conversation →
Aug 9Product gap
[26:04] Buyer: «Does it connect to the system we already use for tickets?»
The rep answered “not right now”, and the buyer did not ask again.
Open conversation →
Read the rep and the market from one recording
How the account executive performed and what the buyer actually said come out of the same call and live one menu item apart. Nothing is exported, nothing is reconciled by hand, and revenue and product never argue about which dataset is right.One discovery call, read twice: once for the rep, once for the market.One recording
Discovery call · inbound
How the rep did
The same recording scored against your standard.
62 / 100Success score
- 04:10Asked what the team runs today before offering anything.
- 13:08Tied the plan to the onboarding problem the buyer named.
- 19:44Answered the price question with a list, not with the buyer’s numbers.
- 26:12Ended on “I’ll send something over”. No date, no owner.
Same recording, both sides
One login, one dataset, two questions answered. Nothing is exported and nobody has to ask which call the number came from.
Built for how a revenue team actually works
- Closed-lost reason
- The dropdown says “price”. The recording says a second stakeholder was never brought in. Both are on the same screen, and one of them is evidence.
- Multi-threading
- Every name a buyer mentions is caught, so the champion who left the room stops being a surprise at procurement.
- Security and legal review
- The questions that stall deals late get answered the same way by everyone, because everyone has the wording that already passed one.
- Ramp time
- A new account executive hears the objections your market actually raises before they meet one on live pipeline.
- Roadmap input
- Product decides on how often something was asked across the quarter, rather than on which customer asked loudest.
What happens, and when
Week one
Every deal without an agreed next step is on one screen, with the sentence where it stalled.
Month one
The objection your market repeats most is answered the same way by everyone, because everyone has the wording that worked.
Quarter one
What buyers keep asking for and you do not have yet is counted, not remembered.
Where to start
Each product is bought on its own. Start with the one that hurts.
Spellit Actions
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